
Daimler-Chrysler
Jung von Matt, Hamburg
[4.09.007]
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Mercedes Benz: “Black & Light” [00:30]# In this unusual spot, Jung von Matt shows us what the Mercedes-Benz intelligent lighting system is able to do: to illuminate things concealed in the distance. It is rendered in a presentation that resembles an artistic performance. A black-painted man cowering in the dark is given a bucket filled with glowing white paint. When he hurls it through the air, it falls on the figure of a woman hidden against a black background. Super: “The light that misses nothing. The intelligent light system from Mercedes-Benz.”
- Client Daimler-Chrysler
- Ad Agency Jung von Matt, Hamburg
- Art Director Dirk Haeusermann, Kay Potthoff
- Copywriter Christian Fritsche, Peter Kirchhoff, Frank Seiler
- Production Company @Radical.Media, Berlin
- Director Marcus Tomlinson
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