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DAK
Publicis, Hamburg
[1.92.070]
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The traumatic night before a young man starts his first job is depicted in beautifully suggestive images that hover between dream and reality. When the sun comes up, the dream is over and the young man ist quite self-confident. DAK (the German health insurance scheme for white-collar workers) has published a brochure for young people starting work for the first time, which answers all the questions that mighty worry you.
- Client DAK
- Ad Agency Publicis, Hamburg
- Art Director Magnus W. Sambo
- Copywriter Martin Wolf
- Production Company The A+R Group, Inc., Los Angeles
- Director Michael Haussman
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