Dannon
HCM, New York
[1.90.096]
More Info
Dannon “Reflecting David” [00:30]#
A fat woman in a silk dress poses in front of the mirror. In it we see a zeppelin slowly turning. Another full-figured gal in a green dress is reflected as a giant pear. A chubby man looks in the mirror and sees a hippopotamus staring back at him. VO: “For all of us who may be a bit hard on the way we see ourselves there’s Dannon Light.” Having eaten this light yogurt, the man now looks back in the mirror, and a muscular Adonis smiles back at him. VO: “Dannon Light. It just may change the way we see ourselves.”
- Client Dannon
- Ad Agency HCM, New York
- Art Director Tim Galles
- Copywriter Craig Demeter
- Production Company Limelight, London
- Director Stephen Johnson