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Danone

Saatchi & Saatchi, Paris

[4.89.089]

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Danone [00:15]# A campaign which owes a lot to pantomime. We see people – two boys in the first spot, a grown man in the second – approach an imaginary tree and then try to get hold of the fruit the tree seems to be bearing. One of the boys makes a step with his hands, the man jumps as high as he can to grab the fruit. This finally turns out to be Danone yogurt.

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Danone [00:15]# A campaign which owes a lot to pantomime. We see people - two boys in the first spot, a grown man in the second - approach an imaginary tree and then try to get hold of the fruit the tree seems to be bearing. One of the boys makes a step with his hands, the man jumps as high as he can to grab the fruit. This finally turns out to be Danone yogurt.

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