Actimel: “Shopping” [00:25]# A purse shown in close-up. Inside, the coins are jingling around impatiently, waiting until they are able to break out and – together with other items such as coffee cups, chocolates, cigarettes, chewing gum, etc. – roll across a table. The number of both coins and other items continues to grow. At the other end of the table stands a Danone Actimel yoghurt drink with just a few solitary coins. Pay-off: “Immunity. It comes a lot cheaper than all that other stuff you buy.”