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Danone

TBWA, Paris

[4.90.088]

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Danone Nature “Homme” & “Femme” [00:30]# This campaign for Danone Nature yogurt starts off with a black and white Super 8 sequence which shows a small child on the beach. Then there is a cut to color film showing the same person thirty years on. Amusingly, the same traits and mannerisms that characterized the child are still present in the adult. VO: “Between you thirty years ago and you today nothing has changed. Except for those thirty years. You should know that, every day, Danone gives your body the lactic bacteria, the calcium and the minerals which help you to keep fit.”

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Danone Nature "Homme" & "Femme" [00:30]# This campaign for Danone Nature yogurt starts off with a black and white Super 8 sequence which shows a small child on the beach. Then there is a cut to color film showing the same person thirty years on. Amusingly, the same traits and mannerisms that characterized the child are still present in the adult. VO: "Between you thirty years ago and you today nothing has changed. Except for those thirty years. You should know that, every day, Danone gives your body the lactic bacteria, the calcium and the minerals which help you to keep fit."

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