Have the voice of Darth Vader guide you to the Power of the Dark Side! The TomTom car navigation system will get you there!
James Hilton: “Everything I know about people management, I learnt from Darth Vader; ‘I find your lack of faith disturbing.’ ‘He’s as clumsy as he is stupid.’ ‘Don’t be too proud of the technological terror you’ve constructed.’ Good in meetings with web technicians, that one, and of course, ‘Asteroids do not concern me, Admiral. I want that ship, not excuses.’ I
love Darth-related stuff. Disappointingly, though, most Star Wars brand tie-ins are rather clumsy,
desperate affairs – the current campaign for the UK electronics retailer Curry’s is an excellent
case in point. But, every now and then, one comes along that is intelligently thought through and
brilliantly executed. And this, along with VW’s mini-Vader, is one of the best.”