The world leader in 3D and PLM (product lifecycle management) solutions, Dassault Systèmes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products, from conception through to maintenance. In their corporate spot, they show a group of city planners working with a huge white model of a city. It comes to life as they are making changes to bridges and roads, where tiny people are walking and cars are passing, trees sprouting from the roofs of car parks, etc. Tagline: “Dassault Systèmes. See what you mean.”