De Lijn: “Fireflies” [00:30]# These two commercials for a Belgian bus and coach company highlight the benefits that group travel has to offer: a firefly making its way alone through the darkness of the night gets lost. Yet when a swarm of fireflies whooshes by, the lone little creature is amazed by the brightness generated by his fellow creatures. In the second spot, we see a group of penguins on an ice floe surrounded by a killer whale. As the latter prepares to attack, the penguins collectively waddle over to the other side of the floe, causing it to rise – as a result of which the whale slams right into it. Conclusion: People are stronger when acting together! Super: ”It’s smarter to travel in groups. Take the Bus. De Lijn.”