De Nederlandse KrasLoterij
DDB, Amsterdam
[4.02.147]
More Info
De Netherlandse KrasLotrij “Hairy Thing”
The fact that you can win instant prizes in this scratch lottery is illustrated by a bald guy sitting at a bar and scratching away on one of the lottery cards. He gets lucky and, suddenly, we see a hairpiece scurrying through the door, across the floor, up the guy’s back and, finally, coming to rest on his dome.
- Client De Nederlandse KrasLoterij
- Ad Agency DDB, Amsterdam
- Art Director Michael Jansen
- Copywriter Bas Korsten
- Production Company Bonkers, Amsterdam
- Director Matthijs van Heijningen