Decathlon
Young & Rubicam (Y&R), Paris
[2.08.135]
More Info
Two teams of children are playing soccer, the overriding tone being somewhat rough. Yet it is not so much the teams that are engaging in abuse but the parents of the children. In the process, the children mutate into figures automatically guided by their parents’ commands, with one child after the other flying through the air and landing in the spot where the respective parent ordered it to go. The spot speaks out in favour of children being allowed to play their own game rather than being told what to do by their parents.
- Client Decathlon
- Ad Agency Young & Rubicam (Y&R), Paris
- Art Director Jessica Gerard-Huet
- Copywriter Jean Francois Bouchet
- Production Company Wanda
- Director Ruairi Robinson