Dentsu London has come up with four adorable little collectible toy characters known as “suwappus.” Resembling animals, these
cute mobile phone accessories will be available though the Dentsu Online Shop. Top and bottom of the body can be split, enabling
the toys to be “swapped” and interchanged. Each part contains individual data – the head information about the toy’s personality,
the lower part facts about its surroundings and habitat. These are visible by smartphone only, being presented in the form of
animations in which, so to speak, the toy comes to life. The toys are an example of an augmented reality application.

Andy Sandoz: “And brings stuff to life.”