Archive

Shop

Department for Transport

Abbott Mead Vickers (AMV) BBDO, London

[1.03.063]

More Info

Department of Transport “Kill your speed” (01:30)#
Slow-motion. A car brakes on a street. Super: “How much longer is your breaking distance if you’re only 5mph faster than the speed limit?” While the viewer holds his breath waiting to see why rhe car has to brake, the voice from the slowly counts how many feet the car takes before … hitting a small boy. Shocking on account of the fact that rhis is not what one was expecting. Winner in the Public Interest category at the Epica Awards.

More: Abbott Mead Vickers (AMV) BBDO London

More: Department for Transport

Lurzer’s Archive

Log In

©2024 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Department for Transport

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Department of Transport "Kill your speed" (01:30)# Slow-motion. A car brakes on a street. Super: "How much longer is your breaking distance if you're only 5mph faster than the speed limit?" While the viewer holds his breath waiting to see why rhe car has to brake, the voice from the slowly counts how many feet the car takes before ... hitting a small boy. Shocking on account of the fact that rhis is not what one was expecting. Winner in the Public Interest category at the Epica Awards.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.