Department for Transport
Leo Burnett, London
[3.06.043]
More Info
The life of a young adolescent can be
very exciting, and meeting one’s friends
is a chance to laugh, gossip, and fool
around. The bunch of kids in this spot
preserve the carefree moment on their
camera phone to remind them later of
the fun they once had together. Yet this
day will remain etched in their memories
for another reason as one of them
crosses the street without looking and is
suddenly hit by a car that fails to stop,
and is tossed up into the air. Tagline:
“55 Teenagers a week wish they’d given
the road their full attention.”
- Client Department for Transport
- Ad Agency Leo Burnett, London
- Art Director Angus Macadam , Paul Jordan
- Copywriter Angus Macadam , Paul Jordan
- Production Company Gorgeous
- Director Chris Palmer