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Department Of Health, London

MCBD, London

[1.09.145]

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Department of Health: “Wanna be like You” [00:40]# Part of the antismoking campaign being run by the Department of Health, this spot shows how the smoking habits of parents can rub off onto their children, making them wish to imitate their parents’ behavior. The message is hit home by the background song, “I wanna be like you” from the “Jungle Book.” Pay-off: “If you smoke, your children are more likely to smoke. Smoking. Don’t keep it in the family.”

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Department Of Health, London

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Department of Health: "Wanna be like You" [00:40]# Part of the antismoking campaign being run by the Department of Health, this spot shows how the smoking habits of parents can rub off onto their children, making them wish to imitate their parents’ behavior. The message is hit home by the background song, “I wanna be like you” from the “Jungle Book.” Pay-off: “If you smoke, your children are more likely to smoke. Smoking. Don’t keep it in the family.”

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