Der Spiegel
Serviceplan, Hamburg
[2.20.079]
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Spiegel Online “We Hold The Mirror Up To This World” With this spot, the German media brand Der Spiegel (The Mirror) wants to emphasize their reliability and perspective. We see raw reality with shocking images from the real world, accompanied by a dark beat. Pay-off: “We hold the mirror up to this world.”
- Client Der Spiegel
- Ad Agency Serviceplan, Hamburg
- Creative Director Leif Johannsen, Patrick Matthiensen
- Art Director Jonas Carstens-Juretzka, Sarah Mosbacher, Stefanie Hilker
- Copywriter Nicolas Egeler, Max Seidler
- Production Company Neverest, Muenchen
- Director Marcus Hartmann
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