Desabafo Social
WE, São Paulo
[5.17.043]
More Info
Search field on the left: black man. – Search field on the right: man.
Payoff: Why is white the standard result? Access istockphoto.com and check it.
Our search is for equality.
Campaign sponsored by Desabafo Social, an NGO that fights racism by demanding black representativity and proportionality.
- Client Desabafo Social
- Ad Agency WE, São Paulo
- Creative Director Guy Costa , Ricardo Sarno Machado , Ana Castelo Branco
- Art Director Cristiano Rodrigues , Douglas Reis
- Copywriter Vitor Medrado , Murilo Israel
More: WE São Paulo
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