Developement Bank of South Africa
The Agency, London
[5.07.010]
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Development Bank of South Africa “Training” (00:60) #
On a surface backlit from below, a variety
of pictures are being “painted” in fine
sand. First, we see an embryo in a womb,
and from this – in the second picture – a
brain develops, although all one can recognize to begin with is the convolutions of
the organ, with the head of a human gradually evolving from this. One can them
make out the profile and hair. At the end
of the spot, the logo of the Development
Bank of Southern Africa appears and,
below it, the words: Financier, Adviser,
and Partner.
- Client Developement Bank of South Africa
- Ad Agency The Agency, London
- Art Director Ilana Yahav
- Copywriter Meirion Griffiths
- Production Company Born in Africa, South Africa
- Director Bruce Anderson , Meirion Griffiths