DFT “Switch it off” (00:30)# It can be very difficult to concentrate on two things at once. Especially when driving, one should devote one’s un- divided attention to the road. This spot shows exactly how difficult doing two things at once can be. On a split screen, a woman talks about two different subjects at the same time. What she’s said only becomes clear in a separate replay of both statements. Better be sensible and switch off the mobile phone when driving… Golden Lion at Cannes.