Diamond Producers Association “The Diamond Journey”#
The international alliance of the world’s leading diamond mining companies, who aim to maintain and enhance demand for diamonds wants to engage a new generation of consumers with this campaign. They take us on the journey of a stone through time and space. It touches many aspects of human emotion associated with wearing a diamond, as well as the “birth“ of the precious stone itself. Beautifully shot it tells a story of love, romance, quality and the big role a diamond plays in intimate moments and life events.