
Diamond White
Grey, London
[3.94.089]
More Info
“Downside Up” [00:30]# An eerily surrealist spot in which two guys in rather formal dress try to pour cider from a bottle into a glass. Nothing happens. Only when glass and bottle are turned upside down can the cider be poured. At the end a duck swims across the lake in the background – also upside down, and we see through the trick the spot has been playing on us. Pay-off: Appearances can be deceptive.
- Client Diamond White
- Ad Agency Grey, London
- Art Director Ian Gabaldoni
- Copywriter Richard Baynham
- Production Company Arden Sutherland-Dodd, London
- Director Paul Arden
More: Grey London
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