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Images
![diaTribe Foundation](https://www.luerzersarchive.com/wp-content/uploads/2015/02/1232091_5_21d582e092df353218c73fb9e2cac97d.jpg)
![Campaign by the diabetes advocacy organization the diaTribe Foundation supporting an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation.](https://www.luerzersarchive.com/wp-content/uploads/2015/02/1232092_5_535ca1cdcbe54d952487bda2bd70bc5a.jpg)
![Over 343,000,000 people have type 2 diabetes. That’s more than 6 times the size of South Africa.
Campaign by the diabetes advocacy organization the diaTribe Foundation supporting an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation.](https://www.luerzersarchive.com/wp-content/uploads/2015/02/1232093_5_1170deb2ed4b2f0dbaef14521cc7b762.jpg)
![diaTribe Foundation](https://www.luerzersarchive.com/wp-content/uploads/2015/02/1232091_5_21d582e092df353218c73fb9e2cac97d.jpg)
![Campaign by the diabetes advocacy organization the diaTribe Foundation supporting an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation.](https://www.luerzersarchive.com/wp-content/uploads/2015/02/1232092_5_535ca1cdcbe54d952487bda2bd70bc5a.jpg)
![Over 343,000,000 people have type 2 diabetes. That’s more than 6 times the size of South Africa.
Campaign by the diabetes advocacy organization the diaTribe Foundation supporting an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation.](https://www.luerzersarchive.com/wp-content/uploads/2015/02/1232093_5_1170deb2ed4b2f0dbaef14521cc7b762.jpg)
diaTribe Foundation
Area 23, New York
[1.15.146]
More Info
Over 343,000,000 people have type 2 diabetes. That’s more than 30 times the size of Belgium. But despite the ever-growing numbers, diabetes remains under-recognized internationally.
Campaign by the diabetes advocacy organization the diaTribe Foundation supporting an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation.
- Client diaTribe Foundation
- Ad Agency Area 23, New York
- Creative Director Tim Hawkey
- Art Director Kent Wilkinson, Samantha Quiles
- Copywriter Andy Gerchak, Austin Sabattis