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![Dickies: "874 vs. 1850cc" [00:59]# The 874 is Dickies’ classic workingman’s pants. In three black-and-white commercials that are long on tough graft and masculinity, the hardwearing nature of the pants is demonstrated. First, we see a man rolling down a really very steep hill in the garb, and in another we are shown two motorcyclists who, for all the power in their big two-wheelers, need a few seconds to
tear the pants apart. Similarly, the pants also perform well in the junkyard.](https://www.luerzersarchive.com/wp-content/uploads/2010/05/46547.jpg)
![Dickies: "874 vs. The Junkyard" [00:35]# The 874 is Dickies’ classic workingman’s pants. In three black-and-white commercials that are long on tough graft and masculinity, the hardwearing nature of the pants is demonstrated. First, we see a man rolling down a really very steep hill in the garb, and in another we are shown two motorcyclists who, for all the power in their big two-wheelers, need a few seconds to
tear the pants apart. Similarly, the pants also perform well in the junkyard.](https://www.luerzersarchive.com/wp-content/uploads/2010/05/46548.jpg)
Dickies
Crispin Porter + Bogusky, Miami
[5.10.115]
More Info
Dickies: “874 vs. The Hill” [01:30]# The 874 is Dickies’ classic workingman’s pants. In three black-and-white commercials that are long on tough graft and masculinity, the hardwearing nature of the pants is demonstrated. First, we see a man rolling down a really very steep hill in the garb, and in another we are shown two motorcyclists who, for all the power in their big two-wheelers, need a few seconds to
tear the pants apart. Similarly, the pants also perform well in the junkyard.
- Client Dickies
- Ad Agency Crispin Porter + Bogusky, Miami
- Art Director Tim Semple
- Copywriter Matt McFaden
- Production Company MJZ, Los Angeles
- Director Dante Ariola
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