DieHard: “DieHard Batteries vs. Gary Numan” [01:50]# DieHard car batteries take some beating. They perform sensationally even under the toughest of conditions. In one spot, we see Gary Numan playing his hit “Cars” (1979) with a single battery on a synthesizer – and on countless cars. In the second, we see a bullet being fired straight into the battery. Despite this, the car still starts. VO: “Life demands DieHard.”