
Diesel
DDB, Stockholm
[3.97.095]
More Info
Diesel “5 A.M. Mono Village” [01:00]# A sunny morning in the all-male scout camp is greeted with some gymnastics and a lesson in mouth-to-mouth resuscitation, demonstrated on a poster featuring a beautiful young couple. A cute volunteer steps forward, obviously expecting a similary cute female to practice on. Bravely he continues the task even when it turns out his play-acting victim happens to teeth…
But there must be something about him (is wearing Diesel his secret of success?) since the final shot shows the two riding off together.
- Client Diesel
- Ad Agency DDB, Stockholm
- Art Director Joakim Jonason
- Copywriter Linus Karlsson
- Production Company Traktor, Venice
- Director Ulf Johansson, Pontus Lowenhielm
More: DDB Stockholm
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