Diesel
Fred & Farid, Shanghai
[6.07.019]
More Info
Diesel Fuel for Life “Elevator” + “Rain” :
(00:20) each #
These spots for the new fragrance from
Diesel, “Fuel for life,” are brooding, elegant,
and very cool indeed. The uniformly
attractive protagonists begin by asking the
question “Are you alive?” They themselves
quite evidently are, as revealed by brief
glimpses into their lives. While the woman,
who would appear to have been having
a bit of fun inside the elevator, steps
out of the door with a blush on her
cheeks, the man is seen standing, barechested
and with arms spread wide,
looking over the rooftops of the city in the
rain. The fragrance would seem to act as a
kind of elixir of life. Voice-over: “Fuel for
Life. Use with Caution.”
- Client Diesel
- Ad Agency Fred & Farid, Shanghai
- Copywriter Juliette Lavoix
- Production Company The Gang Films, Saint-Cloud
- Director Laurence Dunmore