Diesel: “Kick Ass Campaign”# As one might have inferred from the watchword – “Kick ass” – of the new Diesel campaign, this campaign is about kicking people in the ass – and about those who deserve a good kick up the rear. The Diesel sneaker is predestined for this task, and all of the videos therefore
show us dictators, stuck-up snobs, stars with inflated egos, etc. getting a good kick in the ass. There is even a land
populated solely by ass-faces.