Direct Line “Survive The Horror”#
A small incident turns into a terrifying horror story, straight out of a millenial’s nightmares. Let’s be honest, being an adult is very scary and young people can experience extreme anxiety as they begin to face the mistakes of life without having the help of a parent or guardian. With this campaign, Direct Line is targeting young first-time insurance buyers. We see a young woman damaging her car while running errands. As she explains the horrors she endured.