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DMD Association for the right to die with dignity

TBWA, Barcelona

[2.14.159]

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DMD Association for the right to die with dignity: “The Worst End”# A father on his deathbed, his family in silent vigil beside him. An endless loop shows the doctor repeatedly coming into the room to tell the family that there is nothing more he can do to help. Payoff: “The worst end is that there is no end.”

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DMD Association for the right to die with dignity: "The Worst End"# A father on his deathbed, his family in silent vigil beside him. An endless loop shows the doctor repeatedly coming into the room to tell the family that there is nothing more he can do to help. Payoff: “The worst end is that there is no end.”

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