Do Black
RBK Communication, Stockholm
[5.19.002]
More Info
Caring about the environment and actually doing something to make
a change is becoming more achieveable for everyone. You can now
even limit your carbon footprint by using a credit card! This card tracks
your carbon impact purchase by purchase through and app. Once you
reach the limit, the card will block the next transaction. This pilot project
was the winner of the Creative eCommerce Grand Prix at Cannes. The
team behind the project assure that this product is real and is going
to be available soon.
Paco Conde: “Do Black is the follow up of one of my favourite projects
of the last years. The Do app is connected to a credit card that enables
users to track their carbon footprint for each purchase. This year, the
bank launched the Do Black, a one-of-a-kind premium credit card with a
carbon limit that stops you from overspending. An outstanding example
of a brand putting the planet first.”
- Client Doconomy
- Ad Agency RBK Communication, Stockholm
- Creative Director Johan Pihl , Mathias Wikstrom