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Donate your Desktop

Colenso BBDO, Auckland

[4.12.002]

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Help worthy causes without needing to give cash! All that’s needed is a desktop made available for use as advertising space. Simply
download the app and get a different wallpaper every day. The money firms pay for this is passed on by them direct to charities of
the giver’s own choosing, such as WWF. Currently, however, the app can be used in New Zealand only.

Will McGinness: “I like the simplicity of this project and the fact that it requires zero effort to do something good for the world. All you have to do is renew your desktop wallpaper with a design sponsored by an advertiser. In exchange for your space, they’ll donate 75% of the advertising revenue to your chosen charity.”

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Help worthy causes without needing to give cash! All that’s needed is a desktop made available for use as advertising space. Simply download the app and get a different wallpaper every day. The money firms pay for this is passed on by them direct to charities of the giver’s own choosing, such as WWF. Currently, however, the app can be used in New Zealand only.

Will McGinness: “I like the simplicity of this project and the fact that it requires zero effort to do something good for the world. All you have to do is renew your desktop wallpaper with a design sponsored by an advertiser. In exchange for your space, they’ll donate 75% of the advertising revenue to your chosen charity.”

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