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Don’t Text and Scare

Sancho BBDO, Bogotá

[03.24.275]

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Halloween is a synonym of terror, but nothing like cyberbullying, cyber sexual abuse, cyberstalking and cyber grooming, that on a daily basis teenager from Ecuador must face. Therefore, Tuenti, decided to leave behind the costumes that they always wear for their campaign “Don’t text and scare”, teaching everyone to use the products they offer in a responsible way.

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