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Dorina Nowill Foundation

McCann Erickson, Sao Paulo

[3.08.145]

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A figure is wandering along a street,
past trees, other people, and cars. Unusual
is the fact that the entire scene is
composed from a series of dots – resembling
Braille – on a black background.
Pay-off: “They can imagine.
That’s why we want to increase our production
of books in Braille.”

More: McCann Erickson Sao Paulo

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Dorina Nowill Foundation

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A figure is wandering along a street, past trees, other people, and cars. Unusual is the fact that the entire scene is composed from a series of dots – resembling Braille – on a black background. Pay-off: “They can imagine. That’s why we want to increase our production of books in Braille.”

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