Dorina Nowill Foundation
McCann Erickson, Sao Paulo
[3.08.145]
More Info
A figure is wandering along a street,
past trees, other people, and cars. Unusual
is the fact that the entire scene is
composed from a series of dots – resembling
Braille – on a black background.
Pay-off: “They can imagine.
That’s why we want to increase our production
of books in Braille.”
- Client Dorina Nowill Foundation
- Ad Agency McCann Erickson, Sao Paulo
- Art Director Daniel Chagas Martins
- Copywriter Mario Cintra
- Production Company LOBO/Vetor Zero, Sao Paulo
- Director Nando Cohen