Campaign encouraging young Americans to turn out and vote. Students
using a vending machine are asked whether or not they have registered to
vote yet. If not, they are dispensed a pack full of “No Choice” flavorless
cardboard Doritos but the chance to register to vote – either right there
on the machine or online.

Eduardo Marques: “Doritos is being a brave client, I have to congratulate
them. First, the Rainbows packaging, then the Super Bowl breathalyzer
and the ‘No Choice’ one. Very topical subject, and a nice approach to
this ‘hard-to-convince’ target.”