Dos Equis: “Ice Fishing” [00:33]# The beer is advertised using the most interesting man in the world, a guy who is so tough he goes ice-fishing without a neoprene suit. He is, in fact, so cool that he is allowed to touch exhibits in a museum, and his mother has had “Son” tattooed on her arm. And he even climbs up a rock-face just to feed baby vultures. And, when he drinks a beer, only Dos Equis will do. VO: “Stay thirsty my friends.”