Dove Cosmetics “Reverse selfie”
According to research, 80% of girls are using retouching apps by the age of 13. This heartbreaking fact forms the basis of the new global campaign for Dove. A sequel to the groundbreaking “Evolution”, it tackles the new enemy to the self-esteem of millions of young women and girls around the world. Young girls are being retouched and manipulated more than ever but instead of the media distorting their images, girls are doing it to themselves.