Dove
Ogilvy Sydney
[02.24.086]
More Info
DOVE
When Did 10 Stop Looking Like 10?
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Aiming to raise awareness of the worrying increase in the use of inappropriate anti-ageing products by young girls, Dove juxtaposes images of 10-year-old girls from different eras in this spot. It begins with nostalgic shots of carefree girls embracing their youth. As the film progresses, we witness girls of the same age today getting caught up in anti-ageing skincare routines.
- Client Dove
- Ad Agency Ogilvy Sydney, Ogilvy UK, London
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