Drench
CHI (Clemmow Hornby Inge) & Partners, London
[3.10.149]
More Info
Drench: “Mr. Memory” [01:07]# Who, after seeing this, would still want to assert that goldfish have a memory like a sieve? Two guys have built a labyrinth consisting of cutlery drawers, plastic tubing and canisters, each of which are filled with water. Mr. Memory, the goldfish, will not only swim through them but also solve brainteasers while doing so. Whenever it gets stuck, not knowing the answer to a question, a splash of Drench refreshes its memory. Playing as soundtrack from the cassette recorder is the 1983 song “Push it to the limit” by Paul Engemann. Super: “Remember brains perform best when hydrated. Your brain is 75% water. Stay drenched.”
- Client Drench
- Ad Agency CHI (Clemmow Hornby Inge) & Partners, London
- Art Director Matt Collier
- Copywriter Wayne Robinson
- Production Company Smith & Jones, London
- Director Ulf Johansson
More: CHI (Clemmow Hornby Inge) & Partners London
Lurzer’s Archive
Log In1/ 0
Images
Drench
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.