Drench
CHI (Clemmow Hornby Inge) & Partners, London
[5.10.113]
More Info
Drench Juicy Spring: “Cubehead” [01:00]# The head of a guy seen waiting for a subway is composed of different parts all
jumbled up in the wrong places. A little clumsily, he begins to try and rearrange them, twisting them to and fro the way one would a Rubik’s Cube, yet he does not get that far. But he then takes a swig of Drench Juicy Spring fruit-flavored mineral water and – Hey presto! – his head is back the way it should be. Super: “Brains perform best when they’re hydrated. Stay drenched.”
- Client Drench
- Ad Agency CHI (Clemmow Hornby Inge) & Partners, London
- Art Director Ed Edwards , David Masterman
- Copywriter Ed Edwards , David Masterman
- Production Company Smith & Jones, London
- Director Ulf Johansson