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![DRI DRI](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513953_5_c0f5989d88cfffc02343bfa0cc7ea4d5.jpg)
![Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513954_5_b52d8f590dacca743c6a136b52586e59.jpg)
![Twist with strawberry.
Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513955_5_c6e629c9dc5a8150bf36e279dce0fd4e.jpg)
![Twist with the traditional flavor.
Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513956_5_0a9e23368998ffce644ab45f19aa08cc.jpg)
![DRI DRI](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513953_5_c0f5989d88cfffc02343bfa0cc7ea4d5.jpg)
![Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513954_5_b52d8f590dacca743c6a136b52586e59.jpg)
![Twist with strawberry.
Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513955_5_c6e629c9dc5a8150bf36e279dce0fd4e.jpg)
![Twist with the traditional flavor.
Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1513956_5_0a9e23368998ffce644ab45f19aa08cc.jpg)
DRI DRI
Young & Rubicam (Y&R), São Paulo
[6.18.092]
More Info
Twist with mint.
Strapline: The every-drop-counts cone.
Campaign for Dri Dri Ice Cream’s new flavors edition.
- Client DRI DRI
- Ad Agency Young & Rubicam (Y&R), São Paulo
- Creative Director Rafael Pitanguy, Mourao Kleyton, Beto Rogoski
- Art Director Mourao Kleyton, Raphael Oliveira, Natalia Santos
- Copywriter Tales Torres
- Illustrator Rodolfo Martins