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DRIVE LIKE A WOMAN

Media.Monks, Paris

[02.24.216]

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In 2022, 84% of fatal road accidents in France were caused by men. But a common misconception by men worldwide is that women can’t drive as well as men. Media.Monks created a new campaign for Victimes & Citoyens, an association that provides support to victims of traffic accidents and creates awareness about road safety, to stop people in their tracks with a hard hitting campaign that is simply saying : “Drive like a woman”. Because Drive Like a woman only means one thing statistically : staying alive.

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