Lady Gaga’s half-time performance at the 51st Super Bowl was enhanced
by a choreographed lightshow created by hundreds of Intel-powered drones.

Eduardo Marques: “Everybody was watching the Super Bowl and expecting
to see brilliant commercials during the break, but what actually stole
the whole show happened inside the game. I think this was brilliant to
integrate the brand during the half-time show where all the eyes were
pointing to. And it wasn’t just an ‘ad,’ but a very cool way of integrating
the brand organically like it was part of the show. Definitely the best
thing on the Super Bowl this year. Bravo!”