Du Telecom “Fire”#
As the use of social media and what people post there continues to spin out of control, telecom company Du has launched a campaign named #PostWisely including four spots to encourage the more aware use of social media. This film puts the viewer in the position of the victim, specifically a fire victim, screaming for help out of her apartment window – only to see people down on the street filming her misery and misfortune instead of calling for help.