Duracell
Wing/Grey Global Group, New York
[4.17.067]
More Info
Duracell “Endless Line”
The message to the fact that, as the name suggests, Duracell batteries are especially long-lasting is one we have been taught down through the years by the Duracell bunny. This time around, it is a little motorized drawing robot that wants to show off its skills. It draws a continuous line non-stop over a period of 20 hours – and the resulting squiggly design is quite impressive.
- Client Duracell
- Ad Agency Wing/Grey Global Group, New York
- Creative Director Pepe Aguilar
- Art Director Andrés Justo
- Copywriter Pepe Aguilar