Durex
Amber, Shanghai
[3.21.082]
More Info
Volvo / Durex “Safety feel the real world” Durex 001 collaborated with Volvo XC40 to co-release a short film. Colored in signature Durex 001 colors (black and gold), the animation follows a couple who wakeup from a VR simulated dream and escape to a safe reality on “001 Island.” In the visual narrative between the two brands, safety is a sexy and apparent benefit, one that allows us to approach intimacy and embrace reality. At the most critical moment in this film, In a very original way, a glass-like stomach and a metal esophagus are used to emphasize Volvo’s strong four-wheel drive, ground grip and other safety features.
- Client Durex, Volvo
- Ad Agency Amber, Shanghai
- Director Jody Xiong