Dutch State Lottery
TBWANeboko, Amsterdam
[4.23.161]
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DUTCH STATE LOTTERY
Believe in Luck #
In a Hollywood-esque story that could turn kitschy, this delightful spot for
the Dutch State Lottery’s 2023 New Year’s Eve draw shows a man teleporting forward in time. As an old man married to his wife, the story then begins skipping back through their romance, eventually landing back on the present day. In a nice twist, the lead character chooses to follow his future partner instead of the winning lottery ticket.
- Client Dutch State Lottery
- Ad Agency TBWANeboko, Amsterdam
- Creative Director Dennis Baars, Erik Falke, Dare van Dijk
- Art Director Dennis Baars
- Copywriter Erik Falke
- Production Company Pink Rabbit, Amsterdam
- Director Ismael Ten Heuvel
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