Dyrenes Beskyttelse
Mindshare Copenhagen
[1.19.015]
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Industrial chickens are kept artificially awake. – So they eat more and grow so quickly that the body can hardly keep up. – Make Industrial chickens free chickens – look for our label. Instead of the usual two, 20 lamps were put up to drive home the message.
Campaign for Animal Protection Denmark highlighting the issue of industrial chicken welfare.
- Client Dyrenes Beskyttelse
- Ad Agency Mindshare Copenhagen
- Creative Director Peter Dubienko
- Art Director Babken Margaryan , Ulrik Borum , Anne-mette Christiansen
- Copywriter Adam Mejlshede , Emilie Haugelund
- Photographer Thomas Juul
- Digital Artist Mogens Wittrup