EA (Electronic Arts)
DraftFCB, San Francisco
[3.11.002]
More Info
To promote this product, mothers were shown scenes from the computer game “Dead Space 2” and their reactions to it caught on camera.
Flo Heiss: “It’s revolting. It’s violent. It’s everything you love in a game.” “Your mum hates Dead Space 2” comes along as a bit of a mix between Whopper Virgins and a “Have you been goatse-d?” memes, but I love the simplicity of this and how the inevitable
in game footage has actually got a point for once. “Why would they even make something like this?’ – Genius.”
- Client EA (Electronic Arts)
- Ad Agency DraftFCB, San Francisco
- Art Director Justin Hargraves, Tony Vazquez
- Copywriter Eric Molina
- Production Company Goon Media, Los Angeles
- Director Charles Jensen