Earth Day 1990/MTV “Running Water”, “Foam Cup”, “Emissions” & “”Paper Towels” [00:20]# The TV screen is horizontally partitioned by segments in which the caustic words of the VO are illustrated. The gist of the information presented is that we should be more mindful o ecology in our daily routines, that we should turn off the tap and not waste water, that we should use mugs instead of Styrofoam cups, ride a bike for a short errands and leave the car at home, and us a rag, not paper towels.