ecampus.com
DeVito/Verdi, New York
[1.00.148]
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Ecampus.com “Bug”, “Goldfish”, “Alphabet”, “Lava Lamp” + “Beans” [00:30]
“Getting college kids the intelligent literature they so desperately need” is the claim for ecampus.com, an internet shop for “textbooks and stuff.” The first three commercials are striking proof of how desperate the need for intelligent literature really must be. The other two commercials promise that ecampus.com knows that students are always broke but won’t make them more so. This is illustrated by showing a student’s ruse to dine girlfriend in an expensive restaurant without having to foot the bill and the desperate measures a hungry college student takes when faced with an empty fridge.
- Client ecampus.com
- Ad Agency DeVito/Verdi, New York
- Art Director Eric Schutte
- Copywriter Lee Seidenberg
- Production Company Straw Dogs, Boston
- Director Jesse Dylan